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AI Insights · Timothy · April 2025

Top 5 Personal Finance Apps on iOS in Colombia, Q1 2025

Explore the performance trends of the top personal finance apps on iOS in Colombia during Q1 2025, based on Sensor Tower data.

Top 5 Personal Finance Apps on iOS in Colombia, Q1 2025

In the first quarter of 2025, Colombia's iOS market saw significant activity in the personal finance app category. The following insights are derived from Sensor Tower data, offering a glimpse into the performance of the top five apps in this sector.

Expense Tracker - MonAi from Florian Vates showed a notable fluctuation in its weekly downloads, starting at 12K in early January and dropping to around 800 by the end of March. Revenue peaked at $2.1K in late December, followed by a decline, with a brief resurgence to $1.4K in early February.

Splitwise maintained a steady user base, with active users peaking at approximately 15.5K in early March. Revenue remained relatively stable, hovering around $200 weekly, with a slight increase mid-quarter.

Wallet - Daily Budget & Profit saw a gradual increase in active users, reaching 8.4K by late January. Download numbers were consistent, averaging 400 weekly, while revenue showed minor fluctuations, ending the quarter around $130.

Monefy: Money Tracker experienced a modest increase in downloads mid-quarter, reaching 600. Revenue remained low, with a peak of $270 in early February, while active users showed a slight upward trend by the quarter's end.

Mobills - Budget Planner had a challenging quarter in terms of active users, dropping from 3.9K to 1.4K. Revenue and downloads were relatively stable, with minor peaks and troughs throughout the period.

These trends highlight the dynamic nature of the personal finance app market in Colombia. For more detailed insights and analysis, visit Sensor Tower's platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025